Posted by: in Blog on Feb 24, 2011
DJ Caruso, who has produced such hits as Disturbia and Eagle Eye, has taking a liking in the iPad for movie production. According to an interview at the Apple Store in Soho, DJ believed strongly of integrating iPad into the movie's production. He talked about how instead of carrying scripts and storyboards, he had everything stored on his iPad. He was able to get emails from storyboard artists and mark what he liked and didn't like, then send it back for corrections. Even some of the special effects like lights that shined out of the main characters hands were controlled from the iPad.
"Well I think people who are making movies now, I can't imagine they're not doing it [using the iPad] because, I've got to tell you, I've got every previz thing on there, I have every storyboard on there, I have every script and every script note," he said. "I make my shot list on there and from that shot list I just send it... it's become an amazing tool and I never would have thought it would have kicked in that fast. In fact, I talked to Steven, because I was sending him something from my iPad and he sent something back from his iPad and I thought, 'Oh you got one!' and he's like, 'Yeah.' and I told him all these things I was using and he was like, 'Which apps do you have?' so here you are sending back which apps you have to Steven Spielberg. everyone's starting to use it because it really is an amazing tool."
This is an fantastic example of how an amazing device can really change how an entire industry is doing something. The iPad isn't successful because it's portable and light. It's successful because of the amazing marketplace of apps. You have over 60,000 applications about just about every possible task. Whether you are controlling lighting, marking up documents, or playing games; the iPad wins versus any other device so far.